Creative Director — New York City
Sammie
Barraco
Former NBA dancer turned creative director. I concept, produce, and perform — building brand stories with a dancer's eye for movement, composition, and timing.
Creative Director — New York City
Former NBA dancer turned creative director. I concept, produce, and perform — building brand stories with a dancer's eye for movement, composition, and timing.
Who I Am
Sammie Barraco is a multidisciplinary creative director and movement artist working at the intersection of performance, wellness, and visual storytelling.
Her work spans creative direction, choreography, brand development, experiential production, and education — using movement as a medium to tell meaningful stories and cultivate authentic human connection.
Social engagement growth driven through platform-native creative
Per-event live audiences performed for as pro-sports on-court talent
Member professional dance team captained, choreographed & staged
What I Do
Creative direction across arts & entertainment — from live performance production to brand identity and design.
Content creation across social platforms: concept, capture, edit, and post — end-to-end ownership of the visual brand.
Freelance dance performance, available on a contract basis — broadcast, live event, and campaign work.
Personal and group dance & fitness instruction. Certified Pilates instructor with curriculum-design experience.
Artists' community events and discussion forums — organized, produced, and led across the tri-state area.
Selected Work
"At the heart of my work is a belief that individuality is our greatest shared experience. Through movement, art, and human connection, I create experiences that celebrate the beauty of who we are — distinct in our stories, yet united in our humanity."Vision & Mission
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Credits & Affiliations
Available for creative direction, choreography, content production, performance, and coaching engagements.
Behind the Feed
Accounts.
Screen captures from social accounts I actively manage and grow — strategy, production, and posting, end to end.